(Above) Vargas in Studio pondering over his work with a model lounging in the background. Military elements or represented women belonging to some branch of the armedįorces (also offering the female audience a glamorous image that favored entry Thus,īetween 19 his drawings frequently referred to war, included Icon of female beauty, but also a patriotic icon of the American woman. Also with the outbreak of war, Vargas turned his girls not only into an Sexuality, with Vargas girls being a reference icon for women. Prominent role in society and changes would begin to occur in terms of women's States into World War II in December 1941, women would return to occupy a Vargas's great acceptance by the public led Esquire to publish in December 1940 the first Vargas calendar, in which a girl was represented in each month, which had great commercial success. More credible female beauty model than the previous representations. In addition to the female audience, Vargas women represented a Quickly became synonymous with the feminine sensuality, elegance and beauty ofĪmerican women. Represented in each month, which had great commercial success. To publish in December 1940 the first Vargas calendar, in which a girl was
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His great acceptance by the public led Esquire
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Perceived to maintain the previous style of his predecessor however Vargas Vargas' first drawings appeared in October 1940, in which the pressure is (Above) Pages from a 1941 Esquire Magazine
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Portraits and movie posters, until in 1940 he was hired by Esquire to take up Vargas would work during the 1930s for numerous Hollywood companies making Goddess of the twentieth century, being the representation of the sophisticatedĪnd independent woman of the country. The image of a social, sensual and elegant woman, who would become the new Unique combination of elegance and femmes fatale. New York where he began his artistic career painting theater actresses with a Paris and Zurich, while increasing his interest in classical painting and especially March in 1911 with his family to Europe, where he would train as an artist in Soon he showed interest in drawing and would Grow between images, cameras and the artistic environment of photography and In Arequipa in 1896 as the son of a renowned photographer, which allowed him to Substitute chosen would be the Peruvian artist Alberto Vargas. In 1940 that was at the level of Petty's illustrations, but charged less. This led Esquire executives to look for a replacement
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Space reserved for these illustrations was increasing, while eliminating anyĮlement of distraction and the girls became the complete center of attention onĪ white background, where their physique and expression carried all the weight.Īchieved by Petty's illustrations led him to increase his economic demands moreĪnd more to the magazine. Little by little, these girls were increasingly successful and the Used to be accompanied by some comic phrase or aimed at capturing the reader'sĪttention. However, the most prominent of the moment was George Petty, who popularized his Magazine that included photos and drawings of well-turned female bodiesĬreating the new ideal of women through its central pages and photographs Numerous illustrators and photographers who worked at Esquire, an American Illustrator rose to influenced US Military pilots and crewmen to fly theirĪircraft into battle with femme fatale nose art.